The BBC commissioned a cross media campaign to announce the arrival of the new Doctor, Peter Capaldi, in their latest series of Doctor Who.
Red Bee Media created a multi-media campaign for the BBC's launch of the eighth series of Doctor Who. In addition to a tv trail, an innovative interactive online game, and distruptive OOH media, two stunts were devised.
Whether it’s been producing a nine US city stills shoot for United Airlines with a week’s lead time, or dressing and navigating a hearse around London for the season launch of BBC One’s Sherlock, I’ve encountered some interesting production challenges. Nothing quite prepared me for the logistics of dropping a tardis and dinosaur into Parliament Square. May you never have to suspend a lane of traffic in front of the Houses of Parliament!
Since the new Doctor, Peter Capaldi, was landing in the first episode, the Red Bee creative team had the simple, yet clever idea of announcing the show on an airport Arrivals screen. I needed to find a British airport that would let us totally disrupt their heavily monitored flight arrivals computer system. Stansted Airport kindly agreed to drop Doctor Who's landing info into the Arrivals board amongst all of the commercial flights-- much to the surprise of unsuspecting air travellers.
Red Bee Media’s “The New Doctor Lands” campaign won a Promax UK 2014 “Best Cross Media Campaign” Bronze Award and it was a Promax BDA Europe “Best Marketing Campaign of a Programme Using Multi Media” Finalist.