Anello Creative

Commercial photographic commissioning agency, Anello Creative, needed a brand identity, website, and collateral.

  • Designer: Sam Chelton
  • Photographer: Stuart Conway

Creative & Art Direction - Strategy - Curation - Production


The objective was to create a premium, modern identity for Anello Creative, a new commercial photographers’ agent and production company. We opted for a clean typographical logo, that emphasised “Anello" (which means "link" in Italian).


For the Anello website we wanted to create a slick, user-friendly site that would appeal to art buyers and creatives. On the homepage, images are rotated and the name of the corresponding photographer is highlighted in black. We integrated two different styles of portfolios: a grid that enables users to make a very quick assessment of each photographer’s style as well as a full screen preview folio with scrolling thumbnails for closer inspection.


The A5 photographers’ cards were developed with a full bleed image on the front, and a small grid on the back, echoing the website.