EastEnders was rolling out a year long murder plot so the BBC took the rare opportunity to run a print and digital outdoor campaign.
Art Direction - Production
An outdoor digital and print campaign was planned to complement Red Bee Media’s “Who Killed Lucy” tv trail. The BBC booked a wide range of media sites throughout England, including static roadside panels, D6s, DEPS (Digital Escalator Panels), and Transvisions. With so many digital sites in the campaign, we wanted to take advantage of the medium so we produced video assets in addition to our stills creative. Award-winning photographer, John Wright, shot the outdoor campaign. We only had access to each of the talent for 15 minutes-- to shoot both stills and video!